A new pulp culture: How about some morning zest this year?
Orange is the new black. No, I’m not talking about the popular Netflix comedy-drama. I am referring to a new trend – it’s no joke, and it might bring dramatic change to breakfast tables across China. Having your daily cuppa might soon take on a very different meaning in the country, with orange juice poised to be the new coffee. It is a phenomenon that will be of great interest to investors who will be keen to ride a new wave of pulp culture. Here’s a juicy, lip-licking stat: